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GIFT AID> Declaration Rates?

Posted on 13 March 2004 at 10:59 pm
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  • Anonymous
    13 March 2004 at 10:59 pm #1182

    Date: Thu, 19 Apr 2001 09:54:45 +0100
    From: Ailsa Lumsden

    Dear FundUK users

    I am looking for information on other organisations uptake so far on Gift Aid and their aims for uptake over the next three years.

    Any feedback would be greatly appreciated.


    Ailsa Lumsden
    Head of Fundraising
    Scottish Wildlife Trust
    Cramond House
    Kirk Cramond
    Cramond Glebe Road
    Edinburgh, EH4 6NS
    Tel: 0131 312 7765 (Switchboard)
    0131 312 4715 (Direct Line)
    Fax 0131 312 8705

    14 March 2004 at 10:25 am #5308

    Date: Fri, 20 Apr 2001 11:13:24 +0100
    From: Steve Foster


    We are only a small organisation with just over 300 paying member families
    who support our County Music Service. Therefore our experience, while
    extremely encouraging, is probably not typical.

    We send out our membership renewal forms with our newsletter in late
    January. Previously all renewal had been done annually and this year we
    introduced Standing Order Payments and Gift Aid.

    So far we have had 60% response without issuing any reminders (previous
    years typical response has been 50% at this stage). Of this, about 75% of
    the membership have completed the Gift Aid declaration and just under 50%
    have elected to pay by Standing Order.

    Despite the relatively high take up, I believe there are still members who
    could complete the Gift Aid declaration but have chosen not to do so. I
    don’t know the reasons for this and would be interested in other people’s
    views (e.g. do some people think that subscribing to Gift Aid might prompt
    additional Inland Revenue interest in their tax affairs?).

    We also doubled our recommended minimum donation to £10 at the same time –
    there has been no increase since the organisation was founded 27 years ago
    and average member donations were near to £10 anyway so we didn’t think
    there was too much risk in doing this. This in itself appears to have
    prompted people to review and increase their donations significantly as,
    while a 75% take up on Gift Aid could only have yielded a 21% increase in
    total income, our projected increase in membership income is 63% (with 60%
    of returns received so far).

    We normally do 2 reminder mail shots with a final drop out total of about
    10% per year. It remains to be seen whether the increase will cause this
    figure to rise.

    Hope this is useful,

    Steve Foster
    Membership Secretary
    The Friends of Bedfordshire Youth Music

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