If a corporate partner’s employees take part in an event that is organised by the charities events team – who should get the money raised? Should it be the corporate team because it is one of their corporate partners employees or should it be the event team because it is one of their events?
And how can a compromise be reached, is soft crediting the only answer, if both teams are desperate for the money and have large targets to reach?
I’d say that for the specific example of -employees- taking part in an activity, it should go to the Events team. For now. However, I do advocate setting cross-function targets when next you budget. It’s always going to be a headache, but if you factor it in in advance… hopefully less so.
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Introduction to Gift Aid - central London, 29 January (pm)