I’d like to know if anyone out there is able to feed back their experience of fundraising using a YouTube viral.
We all know that a successfully-networked video can do wonders for cause awareness, but I’m struggling to find any information on how successful virals are when it comes to actually raising money, or getting website hits.
Does anyone have any stats for this, or case studies? Much appreciated!
I’m going to complicate this by suggesting any respondents let us know if they used the clickable link option within their video that is offered to charities that are part of YouTube’s Nonprofit Programme.
I think the facility to include a clickable link in a video (and in embedded copies of the video on other websites) direct to e.g. the charity’s donation page is likely to see a much better income that a video that simply includes the charity’s URL in text at the end of a video.
So, I think we should distinguish between those two types of YouTube videos.
I was looking for the answer as well. Youtube viral marketing seems to be working to some businesses. But I wonder if it will help for charity? Looking forward to hear about the result of Youtube viral.
Can you provide a link to the youtube non profits programme, Howard? I am interested in increasing our knowledge and use of You Tube, so this might tie in.
Thanks, Howard 🙂
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