I just wondered if anybody had an experience of applying to become the chosen christmas charity for the appeals in the likes of the Times, Telegraph, Sunday Times etc and whether they would be able to share their experience and details of how to apply?
I don’t have experience of applying or being selected, but UK Fundraising has covered national newspaper Christmas appeals over the years.
So you might pick up a few tips or ideas to improve your campaign, if selected, from:
Newspaper Christmas appeal includes regular gift ask for first time
24 November 2005
Independent Christmas appeal
12 December 2000
Nominations sought for The Guardian Christmas appeal
20 September 2000
Guardian Christmas appeal passes £1 million
8 January 2005
Daily Mirror selects two charities for its Christmas appeal
29 November 2002
Guardian readers give average £53 to Christmas appeal
14 December 2002
Guardian appeal nears £2 million
22 January 2005
Times Christmas Charity Appeal seeks charity partners
8 August 2007
There’s also the story of how Traidcraft tried amusingly to woo Guardian staff to vote for their charity for the Christmas appeal in 2003. They produced a big poster which appeared on a hoarding opposite the newspaper’s Farringdon Road office. Together with a website, it poked fun at The Grauniad’s legendary typos and encouraged staff to vote for it. There were several other creative elements to the campaign, but sadly, it didn’t win.
Traidcraft’s cheeky pitch for charity of the year deal fails
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