With over half of charities spending between £0.5m-£2.5m every year on direct marketing alone, Data management specialist Data Discoveries estimates that up to 30% could be saved through more effective database management. As a result, they are host their first best practice marketing forum for non-profit organisations at the Grand Central Hotel on Thursday 18 November between 5.30pm and 7pm.
They will shown attendees key tips on how to improve their database to vastly increase response from direct mail, so achieve the best return from marketing expenditure. This will include a question and answer session where attendees can ask specific questions. For those wishing to attend, please e-mail firstname.lastname@example.org