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The ball that never happened

Posted on 12 January 2011 at 7:32 pm
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  • Anonymous
    12 January 2011 at 7:32 pm #3493

    Does anyone remember anything about the fundraising ball that never happened a few years ago? I can’t remember which of the big boys organised it, but the idea was that ‘guests’ paid their £75 per ticket (or whatever it was) in order to NOT attend the event, and NOT have to go to the effort of cleaning/ renting a tux, and NOT to have to pay travel to the venue. It was pure profit for the charity and I’m looking for more information. Searching Google, Third Sector and UK Fundraising websites aren’t returning any matches. Thank you.

    12 January 2011 at 10:07 pm #11289

    Ah yes, the non-event event. Yes, we’ve certainly featured that kind of fundraising idea before on UK Fundraising but I just can’t lay my hands on it now 🙂

    Maybe it had a different name, like no-show fundraising event?. Anyway, the estimable Marc A Pitman featured a guest blog post on this in 2006 at

    Here’s an example of a non-event in the USA last August to which Lady Gaga was not coming:

    Here’s someone on JustGiving doing a non-event:

    And some more advice at:

    Anyone run an event like this who’d like to share the lessons they learned?

    13 January 2011 at 9:45 am #11290

    Thanks for the fast response, Howard. I’ll check out the sites. I’m actually planning a phantom capital appeal to NOT build a hospice. If anyone has any information about what it cost to build their hospice I’d be grateful for that too.

    13 January 2011 at 2:14 pm #11291

    You can have online non-events too. Last month the Digital Death campaign raised $950,000 in this way.

    The campaign was based on the idea of celebrities forsaking their social media presences until their fans contributed $1 million.

    29 December 2012 at 6:58 pm #11330

    I comment each time I especially enjoy a post
    on a blog or if I have something to contribute to the conversation.
    Usually it’s triggered by the fire communicated in the post I read. And after this article The ball that never happened | UK Fundraising. I was excited enough to post a comment 🙂 I do have 2 questions for you if you usually do not mind. Could it be just me or does it appear like some of the comments appear like they are left by brain dead visitors? 😛 And, if you are posting at other online sites, I’d like to keep up with everything fresh you have to post.
    Could you list all of your community sites like your Facebook page, twitter feed, or linkedin profile?

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