# Informed Consent: Stronger Tools for Stronger Standards

- Link: https://fundraising.co.uk/sponsored_posts/informed-consent-stronger-tools-for-stronger-standards/
- Published: 2025-07-14T09:39:03+01:00
- Author: Howard Lake

**The landscape is shifting. What was once considered best practice in informed 
consent is now becoming non-negotiable. The pressure to meet ethical, legal, and
operational standards is growing. For NGOs and nonprofits, risk is no longer theoretical—
it’s immediate, and reputational consequences are real.**

In response to these rising challenges across the development and humanitarian sectors,
[Fairpicture](https://fairpicture.org) — the platform for ethical visual storytelling—
has developed [FairConsent](https://fairpicture.org/services/fair-consent-app/).
More than a mobile app, it’s a comprehensive consent management solution, designed
for teams of all sizes — from local initiatives to international organisations.

Shaped by ongoing feedback from NGO staff, photographers, operations leads, and 
communications professionals, every update to FairConsent reflects the real-world
needs of teams committed to ethical, respectful content practices.

## What’s New in FairConsent?

The latest release introduces several features to make informed consent easier to
collect, manage, and maintain:

 * Role-based access control for clearer team responsibilities
 * Enhanced multilingual support, including right-to-left (RTL) languages
 * Editable project fields, more informative consent PDFs, and improved withdrawal
   notices
 * Meta SDK integration for greater insight into campaign performance
 * A range of usability upgrades to streamline workflows and support confident, 
   compliant use

These improvements help teams go beyond ticking boxes, enabling them to fully embody
ethical standards in their day-to-day work.

## Why It Matters Now

Ethical content practices are no longer optional. From GDPR compliance to safeguarding
community trust, expectations are higher than ever. Organisations embedding these
values into daily workflows aren’t just managing risk, but they’re helping lead 
the sector forward.

With FairConsent, teams are not only meeting standards. They’re helping define them.

## A Tool Built by Fairpicture

FairConsent is developed by Fairpicture, a platform that has worked for over five
years to deliver ethical visual content production to NGOs, co-created with its 
global network of local visual creators. The aim is simple: to make ethical storytelling
efficient, practical, and accessible.”