If you are wondering why we’ve not responded to your request or demand to post a paid-for article on UK Fundraising, or have simply declined your request, this page should help explain.
UK Fundraising has always welcomed the opportunity to publish advertorials, or content written and paid for by third parties. We call them advertorials, but you might call them opinion pieces or columns.
(If you work in the fundraising sector or are an PR agency that represents charities and fundraising companies then this post is not for you).
However, over the past two years or so we have been inundated with similarly written requests (and sometimes demands) that we publish content and accept payment for it.
We try to reply to all enquiries we receive, but have taken a decision to stop doing so in the case of these kinds of enquiries. So, if we have directed you here, it is because this is our way of responding to an avalanche of, in our view, irrelevant material being offered to us and our audience.
Amid the couple of thousand of approaches we have received, we have never found material that is of relevance or sufficient quality for our audience of professional fundraisers. Simply reading through the pitches has taken up countless hours of our time. If we’d gone ahead and posted some of the low quality content we’d have wasted even more hours of the precious time of fundraisers.
In an effort to stem the the onslaught and the tiresome follow up messages (and follow ups to follow up messages), here are some reasons why we might not be bothering to reply to you.
If you fell down on one or more of those, then asking us to reconsider – once, twice, three times or more – is really not going to work, so please don’t.
I hope that gives you some ideas as to why, unlike so many other contacts, we have not done you the courtesy of responding, or provided you with free consultancy on how to improve or completely change the content you propose sending to us.
And to all the many other organisations who have posted incisive, informed, valuable and, most importantly, useful content for thousands of professional fundraisers over the past 25 years, thank you! And please keep your valuable suggestions for new advertorial content coming via the usual channels.
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