Fundraising news, ideas and inspiration for professional charity fundraisers

So you wanted to post a paid-for article on UK Fundraising and we said no?

If you are wondering why we’ve not responded to your request or demand to post a paid-for article on UK Fundraising, or have simply declined your request, this page should help explain.

UK Fundraising has always welcomed the opportunity to publish advertorials, or content written and paid for by third parties. We call them advertorials, but you might call them opinion pieces or columns.

(If you work in the fundraising sector or are an PR agency that represents charities and fundraising companies then this post is not for you).

However, over the past two years or so we have been inundated with similarly written requests (and sometimes demands) that we publish content and accept payment for it.

We try to reply to all enquiries we receive, but have taken a decision to stop doing so in the case of these kinds of enquiries. So, if we have directed you here, it is because this is our way of responding to an avalanche of, in our view, irrelevant material being offered to us and our audience.

Amid the couple of thousand of approaches we have received, we have never found material that is of relevance or sufficient quality for our audience of professional fundraisers. Simply reading through the pitches has taken up countless hours of our time. If we’d gone ahead and posted some of the low quality content we’d have wasted even more hours of the precious time of fundraisers.


Why we’ve rejected your approach

In an effort to stem the the onslaught and the tiresome follow up messages (and follow ups to follow up messages), here are some reasons why we might not be bothering to reply to you.

  1. Just because you offer us payment does not mean we will post your content. We have standards. Try not to be shocked that we don’t take all money that is offered to us.
  2. Please don’t demand that we feature your content.
  3. We don’t cover every topic under the sun. If it’s not specifically relevant to professional charity/nonprofit fundraisers, then we’re not interested.
  4. If you can’t be bothered to find out a contact name for us then we can’t be bothered to reply to you.
  5. Correct spelling matters to us. We appreciate people have different skills and educational opportunities, but spell-checking is something of a given requirement for us.
  6. Please don’t tell us what you’ll pay to be featured on our website. Instead, ask us what our rates are. After 25 years of publishing online to a business audience, we feel we have a sense of how valuable front page coverage on our site is.
  7. If your content looks very similar to all the other spammy approaches we receive, we’re likely to give it even less attention. If you don’t yet know how to approach the press effectively, please don’t waste your time contacting us.
  8. Your approach is all about you and your need to get covered on our site. Whereas our priority is our audience, who trust us with their time and attention. Don’t think that we’ll read through the various other examples of items you’ve published elsewhere: the content you send us stands or falls on its own merits.
  9. You don’t indicate that you or the people you represent have any experience or knowledge of fundraising. That truly is the big giveaway for us.

If you fell down on one or more of those, then asking us to reconsider – once, twice, three times or more – is really not going to work, so please don’t.

I hope that gives you some ideas as to why, unlike so many other contacts, we have not done you the courtesy of responding, or provided you with free consultancy on how to improve or completely change the content you propose sending to us.

And to all the many other organisations who have posted incisive, informed, valuable and, most importantly, useful content for thousands of professional fundraisers over the past 25 years, thank you! And please keep your valuable suggestions for new advertorial content coming via the usual channels.


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