Online marketing guide from Harvard Computing Group
Howard Lake | 1 September 2002 | News
The Harvard Computing Group has published a free guide to online marketing by non-profits.
The 14-page document shares some of the Harvard Computing Group’s two years of experience in managing online marketing campaigns. It offers a useful theoretical grounding for planning such a campaign, starting with examining the components of an ideal online marketing campaign.
After looking at the online marketing campaign lifecycle, it then examines sample programmes, such as an e-mail newsletter and product or service launches. It then sets out an online marketing planner and campaign roadmap to help non-profits plan their own campaigns.
Advertisement
The Harvard Computing Group (HCG) provides white papers on technology subjects to the public.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.