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Fundraising through In Memory Giving

15 September 2015 @ 9:30 am - 4:30 pm

In memoriam - photo: Mr Doomits on

Giving in memory is a special way for people to honour the memory of a loved one. It helps people to remember the person who has died and celebrate their life whilst supporting the work of a favourite charity. However it is an area that can be difficult to deal with both from an internal and external perspectives so that there’s no feeling of ‘hearse chasing’.

This course will help you with the often overlooked income stream which can also be a valuable way of maintaining long term support, reaching out to younger donors through Tribute Funds and may open door to future legacies too. Vital to success in this whole area it is extremely important that In Memory fundraisers and donors are offered sensitive, first-class supporter care so this course will also help you to consider simple and sensitive ways to support one-off as well as longer term In Memory supporters. In-memory asks are sensitive, but done well can create a substantial source of new money for many charities.

Come along and find out how to make the most of In Memory fundraising which is a powerful fundraising tool and one of the most under-developed areas for fundraising in many charities.

The course will consider the whole area of in memory giving including tribute funds, how to overcome objections internally, the place in the fundraising and operational strategy, who to target, your case for support and how to promote as well as managing and supporting donors and others associated with this income area.

This workshop is for those involved in fundraising and/or managing the fundraising function within their organisation.

This course will help you to:

* Consider the place of fundraising (incl. Tribute Funds) in the organisation’s fundraising and operational strategy

* Deal with a sensitive area of fundraising – both internally and externally

* Understand how to maximise income from this source

* Be aware of the importance of ‘first class’ donor care and the importance of maintaining relationships


About 10/15 mins walk from Manchester Piccadilly, Oxford Road and Victoria train stations. Car parking is available nearby but expensive, parking on the outskirts will be cheaper.


* IOF Individual Member £175

* IOF North West Individual Member with Bursary – £125

* Non-Member – £205 Please note Organisational Membership does not qualify for Member Rates


Available to IoF members in the North West region. To apply answer the questions in the booking form or online form available via the link above.

About Your Trainer

Gill Jolly FinstF(Dip) has over 25 years experience in the charity sector working as a fundraiser, manager, director and trainer of fundraisers and support teams with a wide variety of sizes and types of organisation. She now runs her own consultancy and works with not-for-profit organisations across the UK and Europe providing a wide range of bespoke fundraising and management consultancy services. Gill has worked with the IoF since 2000 delivering fundraising’s professional qualifications, and leading courses on strategy, management and implementation.

Photo: In memoriam by Mr Doomits on


15 September 2015
9:30 am - 4:30 pm
Event Tags:


Institute of Fundraising
0845 337 2734


Lesbian & Gay Foundation
5 Richmond Street
Manchester, M1 3HF United Kingdom
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