Legacy fundraising is essential for the long-term growth of all sizes of cause. Legacies can make a transformational effect on most causes.
This course covers –
·Starting or improving your marketing
·Integrating your legacy marketing into our overall fundraising plans
·Recruiting new pledgers effectively
·Encouraging your supporters to include a gift in their will
·Recruitment retention materials
·Building strong links with solicitors and other intermediaries
·Upgrading pledges and cross-marketing opportunities
It includes a full course handbook, certificate of attendance and free first year membership to the Practical Fundraising Association.