# Online Fundraising

- Link: https://fundraising.co.uk/classifieds/online-fundraising/
- Published: 2013-04-04T07:19:51+01:00
- Author: Howard Lake

**Online Fundraising** – Techniques in Making Your Online Prescence Stand Out

Here is another tip for your charity website. Ask your supporters to write testimonials
for you. How their donations are making a significant impact. You have to also provide
a track record for the results and how the impact of their contribution has created
a big change.
 The donation page should be simple. It should not be something that
lets them fill a lot of information. If possible, avoid creating navigations or 
links that may pull them away from this page of your charity website.Make your intentions
clear and keep it short. When asking for donations from your charity website, you
have to also avoid asking for information which you may not even need at all. The
more information you ask for the more likely people give up, close the page and 
leave your website without donating. Let them also realise that performing a transaction
with you is secure and safe. That will help them be at ease. Remember to boost your
charity’s credibility by getting testimonials from other donors.

An important communication tool that you can use to increase your fundraising and
awareness is by fully utilising your charity’s website. Your website  can inform
the public offline and online about your aims, your mission and your success stories.
Potential supporters and even current donors will visit your website and this is
your way to engage with them in a simple yet effective manner. You can provide details
to where the money went for your last project or you can share pictures of your 
last activity to encourage people to engage with your fundraising activities.

When building your charity’s website, it is important that you get it right from
integration. It is much easier to think through all the elements and functionality
you require for your website from the get-go rather than changing elements down 
the line.

How you position yourself on your website should sound and look like they are indeed
coming from a professional organisation and not just the opinion of a sole individual.
This build trust and credibility.

Call 020 7332 6360

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)