# Fundraising Websites

- Link: https://fundraising.co.uk/classifieds/fundraising-websites/
- Published: 2012-07-04T16:53:40+01:00
- Author: Howard Lake

### Fundraising Websites – What to Look for When Choosing the Right Fundraising Website

Fundraising websites have captured the market as they have a host of innovative 
ideas and powerful tools to help market your cause. Before you select the right 
fundraising website you must clarify certain points to yourself for effective return
on investment. You must have clear answers to questions like how much money does
your charity receive? What is the return on investment? When and how will the charity
be paid? How much resource will it take to promote the service?

Your top concern when choosing a good fundraising website is of course the return
on investment whether time or monetary, and of course the protection of your charity
brand name and database. You do not want an external company bring your name into
disrepute; therefore contacting other charities the fundraising companies work with
is generally a good idea.

Another important aspect is to ask whether the fundraising website has an existing
pool of donors/users. If yes then it is a great advantage. Already having existing
donors/users means that the website is already established, moreover you may benefit
by gaining new funds new supporters outside of your own database.

The look and feel of the website is also a factor. You would like your brand to 
be associated with very good partners, and therefore the functionality and usability
of this fundraising website is something to consider. It is not a good idea to associate
charity brand with a fundraising company that does not take any pride in its business
offering to you. Before you sign up to any programs, it is worth doing your due 
diligence by checking the technology company uses and any other charity partners
they have already signed up with.

Be sure to know exactly how much you will be receiving fundraising website. He received
the full 100% donations, or do the organisation taking the managing payments. This
is often the case and it’s fair. Fundraising website is providing service, and without
this service the charity would not be raising is extra funds. In order to run fundraising
websites, the companies need to pay for outgoings such as developers, staff and 
payment charges. For this reason, a small fee is acceptable.

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