# Digital Fundraiser

- Link: https://fundraising.co.uk/classifieds/digital-fundraiser/
- Published: 2012-05-17T10:23:24+01:00
- Author: Howard Lake

### Digital fundraiser activities

A digital fundraiser will usually have to manage a range of digital channels. She
will also have to create or edit copy for some or all of these channels, and be 
able to guide or train colleagues in how to write for digital channels.

As well as monitoring and controlling a budget and tracking fundraising income and
expenditure, digital fundraisers will almost always have to manage external agencies.
This will range from the hosting and development company for the charity’s website,
through to a third-party email marketing service. Some will have multiple agencies
to manage, from website developers and designers to data specialists, mobile campaign
managers, search engine optimisation specialists, and those offering a range of 
third-party online fundraising platforms and tools.

At the very least, a digital fundraiser will need to select or manage a third-party
online donation service that handles debit and credit card donations, and offers
individual supporters the facility to create their own fundraising page for their
own events on behalf of the charity.

**New opportunities**

Digital fundraisers arguably face more new opportunities than other fundraisers.
There are a remarkable variety of online fundraising channels and methods on offer,
with many more being announced. Digital fundraisers need to assess these opportunities
and select and test the small number that look like they might meet the needs of
their charity.

They will also likely monitor the digital activities of their peers and competitor
charities. The online fundraising sector sees new developments almost weekly. While
it is essential to focus on reliable sources of income, digital fundraisers need
to be able to react quickly to genuine opportunities and emulate successes they 
come across.

**Social media**

After initially focusing on the web and email, a great deal of online fundraising
now focuses on the opportunities presented by social media sites and tools like 
Facebook, Twitter and YouTube. A digital fundraiser must have good experience of
using some of these channels, and understand how they can enhance a charity’s fundraising
and other marketing activities.

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