# Charity Web Agency

- Link: https://fundraising.co.uk/classifieds/charity-web-agency/
- Published: 2012-10-29T11:25:59+00:00
- Author: Howard Lake

### Tip for your website from a Charity Web Agency

The world of charity website design and build has changed. It’s no longer good enough
to think of your charity’s website as a nice to have, or to design, build and promote
your website without evidence to back up your choices.

Most of all, when you consider a new charity website project, you must consider 
the target audience and key objectives. What’s the website going to achieve for 
your charity? Is it a fundraising site? Or one that educates supporters about your
cause? Or one that provides a deeper engagement for existing donors to your charity?

They has over 14 years’ experience as a _charity web agency_, helping not for profit
organisations increase donations, deliver fundraising websites, and implement cause-
based marketing campaigns. Time and time again we see the main challenges for creating
a website for one of our charity clients being a clear understanding of their target
audience, and what they want the website to achieve for the organisation.
 Segmenting
your supporters is a good first step. It allows your charity to understand what 
your supporters want from your website, and even more broadly in the other areas
where you engage with them, be it online or offline.

Taking stock of your charity’s overall long term strategy and linking it to the 
website’s goals is the counterpoint to what your supporters want, though the goals
of your charity and your supporters will often share common ground.

Choosing the right emotional tone for the website, as well as a look and feel that
matches your charity’s brand values is crucial, as is selecting a suitable technology
from the raft of platforms that charities use today to deliver website experiences.

Then considering the overall supporter journey and how they interact with your charity
online needs to be factored in. Do they come to the website via other channels, 
like email, search or social media – all important elements of a charity’s web engagement
in today’s world.
 The mixing all those elements up, along with a good dose of testing
and learning from your charity’s supporter base, will help to ensure your new charity
website stands a good chance of success.

And of course, feel free to talk to them, experts in digital for charities.

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