# Charity Christmas cards

- Link: https://fundraising.co.uk/classifieds/charity-christmas-cards/
- Published: 2017-09-21T18:32:13+01:00
- Author: Matt Saunders

**Charity Christmas cards are a popular source of fundraising income for many charities.
Some charities sell their own to raise funds, and some companies donate a percentage
of their profits from Christmas cards to charities.**

Charities have raised funds from Christmas card sales since the first half of the
twentieth century. They offer a reliable, annual source of income, from a traditional
item associated with family, friends, and goodwill. As well as income, they offer
a chance to remind supporters of the charity’s work in the run-up to Christmas when
many will choose to make a charitable donation in the season of goodwill.

## Where to buy charity Christmas cards

Charities sell their cards via their high street shops, via printed catalogues and
online. Some charities start promoting their Christmas products, including Christmas
cards, as early as July. Designs for the coming Christmas will likely have been 
selected shortly after the previous Christmas, around February or March.

## Charity Christmas ecards

Since the early 2000s some charities have been offering online or ecards. Some of
these involve an image and a personalised message, others include an animation accompanied
by seasonal music.

These can have the triple benefit to senders of:

 * **speed** – no longer having to beat the last posting dates for printed cards
 * **efficiency** – the facility to upload a list of email addresses which are then
   mail-merged with your Christmas message, rather than handwriting dozens of cards
   and their envelopes
 * **cost** – emails cost far less to send than printed cards. As a result users
   are more likely to want to donate some or all of the money saved to charity.

Some charities have developed their in-house ecard service, extending beyond Christmas
to cover other occasions throughout the year such as birthdays and weddings. More,
particularly smaller ones, have chosen to use specialist ecard providers for charities.

## Who buys charity cards at Christmas?

While many individuals buy charity cards at Christmas, many businesses maintain 
the tradition of sending Christmas cards to their clients and customers. Many of
these companies choose charity cards to boost their image with clients and sometimes
as part of their ongoing support for a particular charity.

Ecards at Christmas have not surprisingly proved popular with companies at Christmas,
given their cost savings and efficiency they offer.

## How much goes to charity from the cards?

This has been a long fought campaign over printed cards. Some commercial printed
Christmas card providers have been generous, but sadly plenty more have sold ‘charity
Christmas cards’ yet given a tiny amount from their profits to charity.

The annual [Scrooge Awards](https://fundraising.co.uk/2014/12/11/scrooge-awards-retire-successful-campaign-charity-christmas-cards/)
were run each year in an effort to highlight the least generous companies and to
praise the more generous. They were retired in 2014 after the campaign for retailers
to donate at least 10% to charity had been largely successful.

Nevertheless, there are still examples of miserly levels of support in the Charity
Christmas cards sector:

“Some retailers hand over as little as 10p per pack of Christmas cards to charity,
according to an investigation that reveals a huge variation in the amount given 
to good causes from each pack sold.:
 _The Independent 16 November 2015_

“A visit to a Brixton WH Smith reveals a pack of ‘Help for Heroes’ Christmas cards
gives [a paltry 5% of the purchase cost to charity](http://www.swlondoner.co.uk/the-season-of-giving-how-charitable-are-charity-christmas-cards/),
while also a three-for-two offer.”
 _SWLondoner_

“In 2013 [Asda’s cards donated a pitiful 6.6% split](http://home.bt.com/lifestyle/money/money-tips/dont-get-ripped-off-this-christmas-11363948890177)
between two breast cancer charities. Some cards at Debenhams and WHSmiths passed
on as little as 8.3% too. If you want to ensure the good causes really benefit, 
then make sure you buy the cards direct from the charities themselves.”
 _BT.com_