# You can’t plant a tree in space

- Link: https://fundraising.co.uk/books/you-cant-plant-a-tree-in-space/
- Published: 2014-06-01T14:52:00+01:00
- Author: Howard Lake

**You can’t plant a tree in space is an inspiring new practical guide to successful
leadership. The authors Neil Hope and Dominic Will are two unconventional leaders
who have achieved great commercial success despite a turbulent economic climate.**

They now run one of the world’s most successful fundraising companies.

The model, introduced here for the first time, puts mindful human beings at the 
heart of organisations. It asks individuals to understand their own needs and motivations
as well as those of their teams, and so become true leaders.

Based on Neil Hope’s study and practice of therapy with groups and individuals, 
his 22 years teaching meditation, and both his and Dominic Will’s management of 
tens of thousands of people over more than a decade, _You can’t plant a tree in 
space_ presents a framework for both new and experienced leaders to influence and
change the dynamic in any group and unify their organisation.

Discover the blueprint that enabled the authors to raise £400m for leading charities
and recruit 1 million donors in just over a decade.

 * An inspiring and thought-provoking new model for business leadership
 * A roadmap to successful leadership by the people who pioneered it
 * Understand how to identify, recognise and meet the needs of individuals and groups
   and become authentic and inspiring leaders
 * Shows how the model can help individuals to develop and successfully influence
   relationships, from personal and family to work-based interactions
 * References individuals within HOME Fundraising who have embraced this approach
   with positive outcomes
 * Contains a blend of academic and practical examples
 * A model to satisfy shareholders, stakeholders and customers alike
 * A contemporary teaching and learning resource
 * A framework for new and experienced leaders to influence and change dynamics 
   in any group and unify organisations.

## About the authors

In 2002, **Neil Hope** and **Dominic Will** began to establish what has now become
one of the world’s most successful fundraising companies. Employing around 2,000
people in 17 offices around the UK and in India, they have raised £400m from over
1 million donors for major charities including Oxfam, Save the Children, Cancer 
Research UK, Macmillan Cancer Support, Marie Curie Cancer Care and the British Heart
Foundation. They have had great success in developing young people to be leaders.

## Reviews

“This is a book that can act as a bridge for many organisations to create their 
own value-map, one that puts people not profit first. It encourages business to 
make a deeper enquiry into what really matters – with the lightest of touch – and
encourages us all to be mindful, self-aware individuals.”
**Polly Higgins**, Barrister
and award-winning author of Eradicating Ecocide. 

“A book that clearly shows that values and authentic leadership are more than just
nice to haves and are essential foundations within business. This model demonstrates
the commercial benefits on the bottom line when their potential is fully harnessed.”
**
Sean McAuliffe**, Global Head of Business Development, The Football Association

“A strong model for leadership which takes some existing psychological thinking 
on individuals and groups and moves it on further into something unique. The result
is a potent tool for clear, focussed and powerful leadership.”
**Professor Bruce
Lloyd**, Professor of Strategic Management, Centre for International Business Studies,
London South Bank University

“Refreshingly authentic and relevant to business – we could use these principles
to help us develop as individuals and unify as a group – insights here for everyone.”
**
Peter Ellingworth**, Chief Executive, Association of British Healthcare Industries

” – an excellent framework for creating an organisational culture that every manager
needs to understand – This book takes theory into practice. I found the actionable
steps laid out in an easy to follow format with clear accompanying colour illustrations.
I read the book in a weekend and discovered principles that can be applied immediately
to improve personal and organisational effectiveness.” 
**Mr. Charles Nduka MA,MD,
FRCS**, Consultant Plastic, Reconstructive & Cosmetic Surgeon