# Worthy and Prepared

- Link: https://fundraising.co.uk/books/worthy-and-prepared/
- Published: 2013-02-20T23:36:00+00:00
- Author: Howard Lake

**A simple guide to the two essential principles organisations must follow to raise
more money and support the causes that are important to us all.**

For organisations to be successful in the world of fundraising, they cannot simply
be needy. Or simply be a ‘good cause’. They cannot just have a good story to tell,
or an interesting and creative way to tell it. The organisation must, as a whole,
be worthy of support in every way, and sufficiently prepared to receive it and put
it to proper use. Sluga and Barrow explain how to go about it.