# Winning the Story Wars

- Link: https://fundraising.co.uk/books/winning-the-story-wars-why-those-who-tell-and-live-the-best-stories-will-rule-the-future-2/
- Published: 2014-03-15T22:52:48+00:00
- Author: Howard Lake

**Why Those Who Tell – And Live – The Best Stories Will Rule the Future**

Does your brand tell a story?

In “Winning the Story Wars,” storyteller, designer and entrepreneur Jonah Sachs 
argues that only those brands that tell “values-driven stories” through the “right”
channels will revolutionise marketing. Above that, they may become humanity’s greatest
hope for the future.

It’s no surprise that most of today’s marketing messages are swallowed up in a flood
of noise the minute they hit the market, with thousands of ads and emails hitting
each recipient on a weekly basis. And those recipients, empowered by social media
tools and on-demand viewing, will ignore you in favor of something they’d prefer
to seek out themselves. Sachs cites a quote from the former advertising chief at
Macy’s and Citigroup to emphasise this point: “The irony is that while there have
never been more ways to reach consumers, it’s never been harder to connect with 
consumers.”

For those of us who not only want to be heard, but need to be heard to create a 
better future – the time has come to cross the chasm with the only strategic approach
that has ever really worked: telling great stories.

More from [JonahSachs.com](http://www.jonahsachs.com/books-1).

## WATCH: Winning the Story Wars: Jonah Sachs at TEDxRainier

## Reviews

“Jonah Sachs knows stories. He’s responsible for some of the most popular and respected
viral messages of all time: _The Story of Stuff_, _The Meatrix_, _Grocery Store 
Wars_, and others. This book is a storytelling call to arms, an appeal to tell the
stories that matter. So read _Winning the Story Wars_—and join the fray.”**Dan Heath**,
coauthor, _Switch_ and _Made to Stick_

“Great leaders transform the world through stories that inspire hope, stability,
trust, compassion, and authenticity. This important and thought-provoking book shows
that leadership in marketing will require the living and telling of such stories
as well.”
**Deepak Chopra**, founder, The Chopra Foundation

“We know about who we are both individually and as a society through stories. In
this brilliant book, Jonah Sachs tells us how we lost our storytelling capacity 
and how we must regain it, constructing our own myths and living the truth of the
stories we tell.”
**Bill Bradley**, former US Senator; Managing Director, Allen &
Company