# Winning Results with Google AdWords

- Link: https://fundraising.co.uk/books/winning-results-with-google-adwords/
- Published: 2008-12-29T23:47:00+00:00
- Author: Howard Lake

**Reach millions of targeted new customers at the precise moment they’re looking
for the products and services you’re selling with help from this hands-on guide.**

_Winning Results with Google AdWords_ reveals the latest strategies for writing 
successful ads, selecting and grouping specific keywords, increasing conversion 
rates, and maximising online sales.

You’ll also learn how to expand your ad distribution, test and tweak your ads, track
results, and much more. Find out how boost visibility and increase profits with 
a Google AdWords campaign!

 * Create strategic groups of ads and keywords
 * Understand Google’s Quality Score ad ranking system and quality-based bidding
 * Use the keyword tool to your advantage
 * Develop a successful bidding strategy
 * Write, test, and refine winning ads
 * Filter out inappropriate prospects
 * Expand proven ad campaigns
 * Measure success using Google Analytics and other methods
 * Increase conversion rates

## Reviews

“When we started our business five years ago, this book was critical to our success.
It continues that focus of distilling the marketplace and offering strategies to
make your Internet marketing spending work. Why learn from mistakes, when you have
this book?”
**Sean Neville**, CEO, Simply Audiobooks

## More on Google Ads

 * **[Poor Google AdWords copy costing UK charities millions a year](https://fundraising.co.uk/2015/02/03/poor-google-adwords-copy-costing-uk-charities-millions-year/)(
   3 February 2015)**
 * **[Google Adsense offers additional income through referrals](https://fundraising.co.uk/2005/11/10/google-adsense-offers-additional-income-referrals/)(
   10 November 2005)**
 * **[Google AdWords for Dummies](https://fundraising.co.uk/books/google-adwords-for-dummies/)**