# Win-Win for the Greater Good

- Link: https://fundraising.co.uk/books/win-win-greater-good/
- Published: 2014-03-26T19:39:00+00:00
- Author: Howard Lake

**The step-by-step guidebook to creating partnerships that will ignite your for-
profit or nonprofit organisation’s revenue, reputation and social impact, while 
creating a greater good for society.**

Win-Win for the Greater Good is a comprehensive “how-to” guidebook on building highly
successful partnerships between the for-profit, nonprofit, education and/or government
sectors.

Learn how to ignite the revenue and reputation of all your stakeholders while creating
a greater good for society.

With over 35 years of work in creating innovative, record-breaking cross-sector 
partnerships, author Bruce Burtch has helped Fortune 500 corporations and local 
businesses, national, regional and local nonprofits, education districts and governmental
agencies. Called the “Father of Cause Marketing” Bruce is internationally-recognised
as a pioneer and leading expert in building cross-sector partnerships and highly
creative, impact-producing cause marketing campaigns.

This book takes the reader by hand and walks them through his entire proven process
of finding the best partners and developing partnerships that will accomplish their
individual and collective business objectives while always focusing on the greater
good.

## ⏎ Reviews

“Win-Win for the Greater Good provides the “how to” blueprint for organizations 
of any size and from any sector to build highly productive partnerships. It reveals
the true essence of success – focusing on the business objectives of your partner,
while striving together to create a greater good.”
**Casey Sheahan**, CEO, Patagonia,
Inc.

“Win-Win lucidly captures Bruce Burtch’s decades of practitioner wisdom on cross-
sector partnerships. The book is filled with rich examples and insightful practical
guidance on how to build powerful partnerships. Read it and learn from a master!”
**
James E. Austin**, Eliot I. Snider and Family Professor of Business Administration,
Emeritus, Harvard Business School, Author, The Collaboration Challenge

A “must read” for any organization. Through real stories and his deep experience,
Bruce Burtch proves that magic can happen when a partnership is focused on creating
a greater good.”
**Howard Behar**, President, Starbucks Coffee International, Retired

“Best book ever written on this important subject! A treasure chest of ideas for
creating good.”
 **Mary O’Mara**, Executive Director, Marinlink

”America had Christopher Columbus. Cause marketing has Bruce Burtch. A man of firsts
like the great explorer, Bruce has been designing innovative, highly-successful 
cross-sector partnerships since 1975. Win-Win for the Greater Good will help you
chart a course for success for your organization and for a better world.”
**Joe 
Waters**, Selfishgiving.com, The Web’s #1 Cause Marketing Blog, Co-author, _Cause
Marketing for Dummies_