# Why Fonts Matter

- Link: https://fundraising.co.uk/books/why-fonts-matter/
- Published: 2021-08-18T10:43:00+01:00
- Author: Howard Lake

**How do fonts affect what we read and influence the choices we make?**

“This book is for anyone who is interested in giving words impact, who loves words
and how they influence us”, which explains why it is in the UK Fundraising bookshop.

This book opens up the science and the art behind how fonts influence you. It explains
why certain fonts or styles evoke particular experiences and associations. Fonts
have different personalities that can create trust, mistrust, give you confidence,
make things seem easier to do or make a product taste better. They’re hidden in 
plain sight, they trigger memories, associations and multisensory experiences in
your imagination.

* Fonts can alter the meanings of words right before your very eyes.
* See what 
personalities fonts have, and what they reveal about your personality.* Explore 
how you respond to fonts emotionally and can make fonts work for your message.* 
Be amazed that a font has the power to alter the taste of your food.