# Who Cares Wins: How to protect the planet you love

- Link: https://fundraising.co.uk/books/who-cares-wins-how-to-protect-the-planet-you-love/
- Published: 2021-08-31T22:19:00+01:00
- Author: Howard Lake

**Can we shop our way out of a crisis? Will technology save the day? What does it
mean to be a citizen and not a consumer? Are the real solutions inside of us?**

_Who Cares Wins_ provides a plethora of solutions “guaranteed to inspire and create
lasting global change”.

It is time for us to choose solutions over despair, to act now and create a better
future.

Lily Cole has met with some of the millions of people around the world who are working
on creative, innovative solutions to our biggest challenges and are committed to
creating a more sustainable and peaceful future for humanity. Embracing debate and
exploring issues from fast fashion to fast food, farming to plastic waste, renewable
energy to gender equality, the book features interviews with diverse voices from
entrepreneurs like Stella McCartney and Elon Musk, to activists such as Extinction
Rebellion co-founder Dr Gail Bradbrook, Farhana Yamin, Isabella Tree, Putanny Yawanawa
and Alice Waters, to offer a beacon of possibility and celebrate the joy and power
of collective global creativity in challenging times.

_Who Cares Wins_ is a rousing call to action that will instil hope and leave you
feeling equipped with the solutions and practical steps needed to make a difference.

We are the ancestors of our future: a generation that will either be celebrated 
for its activism or blamed for its apathy.

__________________

“It’s a positive, useful book – how to make choices. We need to get governments 
on board. I wish Lily was world controller”
**Vivienne Westwood, fashion designer
and founder of Vivienne Westwood Ltd**

“A welcome and thorough overview of some of the many aspects of the crisis humanity
is now facing alongside the visionary possibilities for change at our fingertips.
If we don’t act it isn’t for lack of good ideas” 
**Dr Gail Bradbrook, co-founder
of Extinction Rebellion**

“Your book is golden, like you”
**Patti Smith**