# What the Fundraising

- Link: https://fundraising.co.uk/books/what-the-fundraising/
- Published: 2024-09-26T16:58:00+01:00
- Author: Howard Lake

**Embracing and Enabling the People Behind the Purpose**

**How to improve your nonprofit’s efficiency and long-term success by building aligned
partnerships**

In _What the Fundraising: Embracing and Enabling the People Behind the Purpose, 
_executive coach and fundraising consultant Mallory Erickson delivers a practical
discussion of fundraising challenges and best practices that can revolutionise your
nonprofit. In the book, you’ll find hands-on frameworks that draw on the latest 
research in executive coaching, behavioral science, and fundraising strategy to 
embolden your organisation and make it more effective in your community.

The book tackles the underlying issues that dominate many nonprofits’ fundraising
issues, including “shiny object syndrome,” perfectionism, discomfort, and burnout.
You’ll also find:

 * Strategies for building powerful partnerships and making a meaningful impact 
   in the sector
 * Ways to spark substantial change in the fundraising landscape to channel additional
   money toward critical global issues
 * Fresh, new insights and innovations for frontline fundraisers

Perfect for nonprofit managers, directors, and fundraisers, _What the Fundraising_
is an essential and timely exploration of cutting-edge fundraising tools and strategies
with the potential to multiply your nonprofit’s impact.

## About Mallory Erickson

Mallory Erickson is an executive coach, fundraising consultant, and host of the 
popular podcast _What the Fundraising, _aimed at supporting nonprofit leaders to
fundamentally change how they lead and fundraise. She has trained over 60,000 fundraisers
using elements of her framework, Power Partners Formula^((TM)).

## Reviews

“_What The Fundraising _is a deeply personal and profoundly insightful journey into
the heart of nonprofit fundraising. Mallory Erickson’s candid storytelling and innovative
strategies provide a fresh, empowering approach to an often-daunting task. This 
book is a must-read for anyone in the nonprofit sector looking to transform their
fundraising practices and build authentic, sustainable relationships with donors.”
**—
Nathan Chappell, Co-author of The Generosity Crisis: The Case for Radical Connection
to Solve Humanity’s Greatest Challenges**

Find more at [malloryerickson.com](https://malloryerickson.com/).