# Wally Olins: The Brand Handbook

- Link: https://fundraising.co.uk/books/wally-olins-brand-handbook/
- Published: 2008-06-02T22:44:00+01:00
- Author: Howard Lake

**Wally Olins sets out the ground rules for branding success in the 21st century,
explaining why understanding the links between business, brand and consumer has 
never been more vital for commercial success, and reflecting the recent enormous
changes in the branding world. **

It is a key title for all in advertising, marketing and business who need to understand
why the most successful brands in the world triumph by making insiders believe in
them – and consumers buy into them.

## About Wally Olins

**[Wallace ‘Wally’ Olins](https://www.theguardian.com/media/2014/apr/15/wally-olins)**,
CBE was a British practitioner of corporate identity and branding. He co-founded
Wolff Olins and Saffron Brand Consultants and served as their chairman. 

## Reviews

“A genuinely compelling history of branding”
**Sunday Times**

## WATCH: Wally Olins on the branding of nations

Video: Design Indaba