# UnMarketing: Stop Marketing. Start Engaging.

- Link: https://fundraising.co.uk/books/unmarketing-stop-marketing-start-engaging/
- Published: 2014-05-12T12:07:53+01:00
- Author: Howard Lake

**_UnMarketing_ shows you how to unlearn the old ways and consistently attract and
engage the right customers. **

You’ll stop just pushing out your message and praying that it sticks somewhere. 
Potential and current customers want to be listened to, validated, and have a platform
to be heard-especially online.

With _UnMarketing_, you’ll create a relationship with your customers, and make yourself
the logical choice for their needs. We know you’ve been told to act like other people,
talk like other people, and market like all the people, but it is time for you to
unlearn everything and start to UnMarket yourself.

_UnMarketing_ includes the latest information on: idea creation, viral marketing
and video, marketing to millennials, authenticity, transparency and immediacy, ethics
and affiliates, social media platforming, unpodcasting, word of mouth, customer 
service, consumer advocacy and leadership.

Authors of [Unbranding: 100 branding lessons for the age of disruption](https://fundraising.co.uk/books/unbranding-100-branding-lessons-for-the-age-of-disruption/).