# How to Turn Your Words Into Money: The Master Fundraiser’s Guide to Persuasive Writing

- Link: https://fundraising.co.uk/books/turn-words-money/
- Published: 2015-09-08T18:36:00+01:00
- Author: Howard Lake

**In ‘The Master Fundraiser’s Guide to Persuasive Writing’ Jeff Brooks explains 
how to write effective fundraising messages.**

Are you ready to write your most effective fundraising message ever? One that touches
donors’ hearts, connects with their passions, and inspires them to give? Here’s 
the book to help you do it.

Jeff Brooks, one of America’s top fundraising writers, pulls back the curtain on
the counterintuitive world of fundraising to reveal, among other things, the sentence
top writers always use to start every project; the easy revision that will improve
your writing nearly every time; the tested truth about making donors feel guilty;
how the pros tell powerful stories even when they can’t find the right story; and
a proven template for a sure-fire, never-fail fundraising letter.

More from [Jeff Brooks](https://www.jeff-brooks.com/).

 * **[New guide on persuasive writing for fundraisers by Jeff Brooks](https://fundraising.co.uk/2015/10/07/new-guide-on-persuasive-writing-for-fundraisers-from-jeff-brooks/)(
   7 October 2015)**

## Reviews

[**Review by Rachel Brown**](https://fundraising.co.uk/2015/11/01/review-turn-words-money/)(
1 November 2015)

## Also by Jeff Brooks

 * [The Fundraisers Guide to Irresistible Communications](https://fundraising.co.uk/books/the-fundraisers-guide-to-irresistible-communications/)(
   Jeff Brooks)