# Tiny Essentials of Major Gift Fundraising

- Link: https://fundraising.co.uk/books/tiny-essentials-of-major-gift-fundraising/
- Published: 2005-11-24T09:14:00+00:00
- Author: Howard Lake

**Few fundraising specialisms hold more promise than the development of potential
major donors. Equally, few areas of fundraising have hitherto been so neglected.**

In this natural successor to his first book, the highly acclaimed _Tiny Essentials
of Fundraising_, Neil Sloggie explains and illustrates the tiny essentials of an
extremely important area of fundraising.

This time he tells the story of Daniel, chief fundraiser at the Clean Green Fund
for the Environment, who had never thought of asking any donor individually for 
money, nor of asking for more than a three-figure sum. Through Daniel’s experiences,
Neil shares his extensive knowledge with other fundraisers. He describes all the
stages of a major gift programme from the initial research – and how to go about
it – through to donor cultivation and solicitation. He even describes the pitfalls
you could face when you achieve success.

This little book contains in their purest, most distilled form the priceless secrets
of a vast fundraising opportunity. Like the other ‘Tinys’, it can be read inside
an hour, leaving you free to put its lessons into practice immediately you put it
down.

## Reviews

“A magic porridge pot – you can’t believe something so small can contain so much
good stuff!”
**Charlotte Grimshaw**