# Thoughtful Fundraising: Concepts, Issues and Perspectives

- Link: https://fundraising.co.uk/books/thoughtful-fundraising-concepts-issues-and-perspectives/
- Published: 2006-12-21T16:47:00+00:00
- Author: Howard Lake

**Comprehensive and edited by leading names, this book takes a critical and discursive
approach to the various forms and contexts of fundraising.**

Fundraising is a maturing profession, but one that is becoming increasingly controversial.
Media reports of poor practice have contributed to concerns about the integrity 
of fundraisers and the uses which have been made of the resources they raise. As
a result, a consensus now exists among senior figures in the industry about the 
changes that are required. Technique is no longer enough. Many more of the next 
generation of practitioners must be capable of considered reflection, organizational
and inter-organizational strategic thinking and value-based leadership.

Exploring new developments taking place in the area of fundraising, the specially
commissioned articles, by experts in the field move the thinking in the profession
beyond its familiar formulae and assumptions, opening up critical debate about the
nature, contribution and limitations of fundraising.

This volume is essential reading for anyone who aspires to work at senior levels
in fundraising or is currently engaged in studying this challenging area.