# The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships

- Link: https://fundraising.co.uk/books/the-zen-of-fundraising/
- Published: 2014-03-02T19:58:35+00:00
- Author: Howard Lake

If all that has ever been said and written about the art and science of fundraising
could be distilled down to just what really matters—what fundraisers everywhere 
need to know—there would be only a small number of true gems deserving of the description,“
nuggets of information.”

Leading international fundraiser Ken Burnett, author of the classic Relationship
Fundraising, has identified and defined 89 such nuggets which he presents here as
The Zen of Fundraising, a fun read, one–of–a–kind look into what makes donors tick
and–more importantly–what makes them give.

Nearly three decades as a leading international fundraiser have taught Ken what 
donors want and how fundraisers can best deliver it. To achieve their true potential
fundraisers now have to really understand their donors and their causes, to communicate
more effectively, to engage, involve and inspire their donors more consistently,
to be extraordinarily good to do business with, to play smart and keep themselves
and their colleagues motivated as they do it. In short, fundraisers have to ensure
their thinking is right so they can get all their important messages spot on, appreciated,
remembered and acted upon. This book will show fundraisers how to do all that and
enjoy their work too, while they make the world a better place.

_The Zen of Fundraising_ will entertain and surprise you but more importantly, it
will help you to sort out what’s important and what matters, what you really need
to know from what’s merely interesting and worth knowing.