# The War for Fundraising Talent: And How Small Shops Can Win

- Link: https://fundraising.co.uk/books/the-war-for-fundraising-talent-and-how-small-shops-can-win/
- Published: 2018-01-10T19:48:16+00:00
- Author: Howard Lake

**CFRE and AFP Master Trainer Jason Lewis believes that “the missing link in most
fundraising strategies is the oversight and direction designed to ensure that fundraising
professionals are meeting measurable and objective performance expectations.”**

He expands on this in his book, arguing: “_The War for Fundraising Talent_ will 
be won by retaining more of the talent we already have and empowering our new recruits
with an environment where fundraising professionals can achieve mastery and find
meaning in their work and demonstrate distinct and deliberate practices that they
can be recognised and admired for.”

He describes fundraising as “an emerging profession that is currently working its
way through its messy adolescent years.”