# The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works

- Link: https://fundraising.co.uk/books/the-viral-video-manifesto-why-everything-you-know-is-wrong-and-how-to-do-what-really-works/
- Published: 2013-02-02T15:43:13+00:00
- Author: Howard Lake

**Remember The Extreme Diet Coke & Mentos Experiments video from September 2006?
That was Stephen Voltz and Fritz Grobe. Since then their videos have been watched
hundreds of millions of times.**

In this guide they explain the qualities of a video that will give it a chance of
going viral:

 * **Be True** . . . Don’t fake it. Make it real.
 * **Don’t Waste My Time** . . . Get down to business right away.
 * **Be Unforgettable** . . . Show us something we’ve never seen before.
 * **It’s All About Humanity** . . . An emotional connection is the key to sharing.