# The Power of Purpose

- Link: https://fundraising.co.uk/books/the-power-of-purpose/
- Published: 2017-06-22T16:28:00+01:00
- Author: Howard Lake

**Inspire teams, engage customers, transform business**

In a world where volatility is the new norm and change is a constant, the individuals
and organisations that are flourishing are those with a clear sense of purpose based
on authentic ethical values.

Purpose is the secret ingredient – with purpose you have the key to exceptional 
performance, greater wellbeing and clarity in a VUCA world. But how do you find 
such purpose and ensure it propels your business forward?

_The Power of Purpose _shares a simple 6-step framework you too can identify, clarify
and shape your business purpose. You’ll gain a competitive advantage and boost your
bottom line, but the benefits are not just commercial – you’ll also inspire a new
generation of employees, foster innovation, simplify decisions and build customer
and brand loyalty.

## About John O’Brien

**John O’Brien** is an ethical purpose expert who has worked with clients including
HRH The Prince of Wales, individual entrepreneurs and over half the FTSE 100. 
He
is co-founder of Destria Partners, the international purpose agency based in London,
whose clients have included amongst others, Virgin Atlantic, Etihad, L’Occitane,
WWF, Walgreen Boots Alliance, Banco Intessa and the UK Government.