# The Power of Moments: Why Certain Experiences Have Extraordinary Impact

- Link: https://fundraising.co.uk/books/the-power-of-moments-why-certain-experiences-have-extraordinary-impact/
- Published: 2017-10-20T10:27:00+01:00
- Author: Howard Lake

**In this latest _New York Times _bestseller by the authors of _Switch_ and _Made
to Stick_, Chip and Dan Heath explore why certain brief experiences can jolt, elevate
and change us – and how we can learn to create such extraordinary moments in our
own life and work.**

What if a teacher could design a lesson that he knew his students would remember
twenty years later? What if a doctor or nurse knew how to orchestrate moments that
would bring more comfort to patients? What if you had a better sense of how to create
memories that matter for your children? Many of the defining moments in our lives
are the result of accident or luck – but why leave our most meaningful, memorable
moments to chance when we can create them?

In _The Power of Moments_, Chip and Dan Heath explore the stories of people who 
have created standout moments, from the owners who transformed an utterly mediocre
hotel into one of the best-loved properties in Los Angeles by conjuring moments 
of magic for guests, to the scrappy team that turned around one of the worst elementary
schools in the country by embracing an intervention that lasts less than an hour.

Filled with remarkable tales and practical insights, _The Power of Moments_ proves
we all have the power to transform ordinary experiences into unforgettable ones.

More on this book and others by Chip and Dan at [HeathBrothers.com](https://heathbrothers.com/).