# The Persuaders: Winning Hearts and Minds in a Divided Age

- Link: https://fundraising.co.uk/books/the-persuaders-winning-hearts-and-minds-in-a-divided-age/
- Published: 2022-10-18T07:16:00+01:00
- Author: Howard Lake

**The lifeblood of any free society is persuasion: changing other people’s minds
to enable real change. But America is suffering a crisis of faith in persuasion 
that is putting its democracy and the planet itself at risk. **

People increasingly write each other off instead of seeking to win each other over.
Debates are framed in moralistic terms, with enemies battling the righteous. Movements
for justice build barriers to entry, instead of on-ramps. Political parties focus
on mobilising the faithful rather than wooing the sceptical. And leaders who seek
to forge coalition are labelled sell-outs.
In _The Persuaders_ author Anand Giridharadas
takes us inside these movements and battles, seeking out the dissenters who continue
to champion persuasion in an age of polarisation. We meet a co-founder of Black 
Lives Matter; a leader of the feminist resistance to Trumpism; white parents at 
a seminar on raising adopted children of colour; Bernie Sanders and Alexandria Ocasio-
Cortez; a team of door knockers with an uncanny formula for changing minds on immigration;
and an ex-cult member turned QAnon deprogrammer.

## About Anand Giridharadas

**Anand Giridharadas** is the bestselling author of _Winners Take All_. He is a 
correspondent-at-large for _Time_ and was a foreign correspondent and columnist 
for _The New York Times. _He has also written for _The Atlantic, The New Republic_,
and _The New Yorker_.

## Reviews

“Illuminating and entertaining . . . while the world seems to counsel despair, _The
Persuaders_ is animated by a sense of possibility”
_The New York Times_

## ⏎ More by Anand Giridharadas

 * [Winners Take All: the Elite Charade of Changing the World](https://fundraising.co.uk/books/winners-take-all-the-elite-charade-of-changing-the-world/)