# The Mercifully Brief, Real World Guide to Raising $1,000 Gifts By Mail

- Link: https://fundraising.co.uk/books/the-mercifully-brief-real-world-guide-to-raising-1000-gifts-by-mail/
- Published: 2005-10-22T17:47:00+01:00
- Author: Howard Lake

**Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000
gifts) by mail? That’s the realm of face-to-face fundraising, right? Not exclusively,
says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising
$1,000 Gifts by Mail.**

And he should should know. He’s spent the last decade perfecting the art of high
dollar direct mail.

Take just one mailing Warwick cites (he’s produced scores of them to draw from).
Nearly $150,000 was raised from only 2,400 donors, many of whom had never given 
more than $100 to the organization sending the mailing. Just as remarkable, the 
final fundraising cost for this effort was eight cents! per dollar raised.

How do you do this? Must you tap a professional firm or be a prizewinning writer?
Absolutely not. Warwick touts self-reliance. He shows you – with carefully selected
examples and illustrations – how to succeed on your own, walking you step by step
through the process of identifying your prospects, crafting the right letter, the
right brochure, the right response device, and the right envelope. In this pioneering
work, Warwick convinces even the most doubting Thomas.

Commit to the strategies he outlines, and you’ll be startled, if not astounded, 
by the results.