# The Mercifully Brief, Real World Guide to Attracting the Attention Your Cause Deserves

- Link: https://fundraising.co.uk/books/the-mercifully-brief-real-world-guide-to-attracting-the-attention-your-cause-deserves/
- Published: 2005-10-10T17:48:00+01:00
- Author: Howard Lake

To attract attention to your cause, you could:

 * Paint your building Day-Glo orange
 * Blare hip hop music from the rooftop
 * Have staff members sport Mohawk haircuts

But if you’re a bit less bombastic, and searching for innovative (and more palatable)
ways to attract ongoing attention, you’ll fare much better with Joseph Barbato’s
new book, _Attracting the Attention Your Cause Deserves_.

First, let’s make clear what this book is NOT. It is not a guide for writing press
releases. It is not a manual for creating a speaker’s bureau. It is not a treatise
offering PR palaver. All of those hairs have been split many times over.

_Attracting the Attention Your Cause Deserves_ is something far more useful and 
invigorating to those wanting to advance the good work of their organization.

Think of it as a “Trade Secrets Revealed” book, one allowing you to accomplish three
key objectives for your cause:

 1. Greater visibility
 2. A broader constituency
 3. More money raised

And who better to write it than Joseph Barbato, a professional who’s worked both
sides of the aisle. For 20 years he toiled in the public information departments
of various nonprofits. Now he heads an award-winning firm that works with some of
America’s top nonprofits.

After reading _Attracting the Attention Your Cause Deserves_, here are just a few
of the skills you’ll become more proficient at:

 * Sharpening your organisation’s niche
 * Identifying the range of people who benefit from your work thereby targeting 
   your audiences with greater precision
 * Cultivating the right media people, locally, regionally, and nationally if appropriate
 * Organising your website most efficiently for the press
 * Making a persuasive pitch, in writing and over the phone
 * Becoming the “go to” person for reporters and others, and
 * Learning how to package your expertise to gain even greater exposure

With more than a million nonprofit organisations in existence, there’s a lot of 
noise out there. Shouting won’t get you noticed everyone’s doing that. And everyone’s
tuning it out. What will attract attention is following Joseph Barbato’s field-tested
advice.

Take his insider wisdom to heart. It spills over every single page of this book.
Then, even if you whisper, rest assured you’ll still be heard.