# The Handbook of Direct Marketing for Non-Profit Organizations: Relevance  Responsibility  Results  R.O.I.

- Link: https://fundraising.co.uk/books/the-handbook-of-direct-marketing-for-non-profit-organizations-relevance-responsibility-results-r-o-i/
- Published: 2012-04-15T23:11:00+01:00
- Author: Howard Lake

This practical reference guide for all non-profit marketers is packed with case 
studies and illustrations covering all aspects of the ‘art’ and ‘science’ of direct
marketing, Sharma’s handbook focusses on using a real understanding of your donor
to drive results from your next campaign.

The Handbook of Direct Marketing for Non-Profit Organisations will:

 * Show you how to use direct mail as part of an integrated campaign.
 * Reveal why direct marketing continues to reliably bring results in the face of
   new online campaigns.
 * Illustrate why direct marketing is a strategic tool that can help nurture connections
   with different donors.

## Reviews

“_The Handbook of Direct Marketing for Non-Profit Organizations_ is a practical 
reference guide for all not-for-profit marketers. Both those new to direct marketing
and seasoned veterans will find the numerous case studies inspiring and an insightful
demonstration of how to drive results from your next campaign.”
— **Laurene Cihosky**,
Senior Vice-President, Direct Marketing, Advertising & Publishing Business, Canada
Post

“Direct marketing is both an ‘art’ and a ‘science’ and appreciating the difference
is the key to understanding your donor. Billy is a skilled practitioner but the 
secret to his success is that he spends his time being interested in his subject,
not simply trying to spew interesting copy.”
— **Glenn MacDonell**, President & 
C.E.O., Special Olympics Ontario

“I buy a lot of fundraising books because I know one good idea can help raise 10,000%
more than the cost of the book. This book is chock full of many good ideas that 
will help you raise a lot more money. It deserves to be on the shelf of every non-
profit.”
— **Harvey McKinnon**, President, Harvey McKinnon & Associates