# The Generosity Network: New Transformational Tools for Successful Fund-Raising

- Link: https://fundraising.co.uk/books/the-generosity-network/
- Published: 2013-10-24T12:46:00+01:00
- Author: Howard Lake

**_The Generosity Network: New Transformational Tools for Successful Fund-Raising
_is the essential guide to the art of activating resources of every kind behind 
any worthy cause.**

Philanthropist Jeff Walker and fundraising expert Jennifer McCrea offer a fresh 
new perspective that can make the toughest challenges of nonprofit management and
development less stressful, more rewarding—and even fun.

Walker and McCrea show how traditional pre-scripted, money-centred, goal-oriented
fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-
driven, person-to-person connections lead to discovery, growth—and often amazing
results. 

Through engrossing personal stories, a wealth of innovative suggestions, and inspiring
examples, they show nonprofit leaders how to build a community of engaged partners
who share a common passion and are eager to provide the resources needed to change
the world—not just money, but also time, talents, personal networks, creative thinking,
public support, and all the other forms of social capital that often seem scanty
yet are really abundant, waiting to be uncovered and mobilised. 

Highly practical, motivating, and thought provoking, _The Generosity Network_ is
designed to energise and empower nonprofit leaders, managers, donors, board members,
and other supporters. Whether you help run a multimillion-dollar global nonprofit
or raise funds for a local scout troop, PTA, or other community organisation, you’ll
learn new approaches that will make your work more successful and enjoyable than
ever.

## Reviews

“For decades, Jennifer McCrea and Jeff Walker have been guiding and advising the
leaders of many of today’s most effective nonprofit organizations (including mine),
in fields ranging from poverty relief and education reform to healthcare, the arts,
and the environment–with truly impressive results. What a blessing that they’re 
now making that same wealth of insight available to all of us through _The Generosity
Network_.”
**Quincy Jones**, musician, composer, producer, arranger, conductor

“Along with Sex and Religion, Money is one of the Great Unmentionables. It makes
people nervous and brings up visions of power, property, and ownership, and all 
the crud around it makes raising money especially difficult. This book teaches us
how to lighten up, to peel away all that scuzz from both ourselves and the job in
hand. Connecting people for a higher goal turns a fundraiser into a dating agency
for world changers. It’s wonderful to see, in a world full of horrors, that compassion
and generosity have found such effective allies as Jennifer and Jeff . . . !”
**
Peter Gabriel**, musician.

“Of the many important insights this book brings to fund-raising, the most important
is that networks undergird all social undertakings, and along networks flow talent,
connections, wisdom – and funds. This book is about successful organizations, and
the different forms of success, including fund-raising, reinforce one another.”
**
Teresa A. Sullivan, **President, University of Virginia