# The Future of Nonprofits: Innovate and Thrive in the Digital Age - Link: https://fundraising.co.uk/books/the-future-of-nonprofits-innovate-and-thrive-in-the-digital-age/ - Published: 2011-04-07T10:28:00+01:00 - Author: Howard Lake **Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organisation pay off in spades.** So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that “rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down?” “The Future of Nonprofits: Thrive and Innovate in the Digital Age”  helps organisations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today.  Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind. _The Future of Nonprofits_ helps organisations capitalise on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organisations to take advantage of future trends  and develop innovative “ internal entrepreneurs”  that will grow revenue and drive their mission. * Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organisation * Provides nonprofits a look at the future of fundraising and communications trends into 2016 * Case studies highlight successes and failures * Highlights the power and strength of Social Media * Highlights how to hire, train, manage and inspire “internal entrepreneurial” employees * Features actionable advice on creating an organisation that is primed to grow and thrive in the immediate and long-term future This book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue. ## About David J Neff and Randal C Moss **David J Neff** is the creator and CEO of Lights. Camera. Help., the world’s first nonprofit organisation dedicated to encouraging other cause-driven organisations to use film and video to tell their stories. A blogger and consultant, he is the current President of the Social Media Club Austin and the COO of the social giving start-up HelpAttack! He was the 2009 American Marketing Association Nonprofit Social Media Marketer of the Year and was named one of the top twenty social media people in Texas for 2009 by the _Austin American-Statesman_. **Randal C Moss** pioneered the use of Virtual Worlds for raising revenue, driving brand recognition, and managing relationships for nonprofit organisations. He was a national presenter for the American Marketing Association from 2006–2008 and a four-time presenter at the South by Southwest Interactive Conference. Randal is involved in the Cincinnati Social Media Club and is Social Media lead for TEDx Cincy. He has consulted with Johnson & Johnson and the State Department, and testified to the U.S. Congress on digital media marketing. Randal is currently the Social Media and Digital Marketing Manager at MWV. ## WATCH: The Future of Nonprofits: What’s your nonprofit’s structure? ## Reviews [Beth Kanter said of the book](http://www.bethkanter.org/future-nonprofits/) on 25 April 2011: “The creaky wheels of the nonprofit industry are about to get the grease they need! The Future of Nonprofits combines twenty-first century innovations (social media, alternative currencies, digital channels) with enduring success strategies of the best nonprofits (hiring killer talent, structuring smart). Moreover, David and Randal lay out a formula for organizational innovation–the Holy Grail of the nonprofit world. This is the playbook every nonprofit soldier needs to make it in the Digital Age.”