# The Fundraising Reader

- Link: https://fundraising.co.uk/books/the-fundraising-reader/
- Published: 2023-03-23T08:34:00+00:00
- Author: Howard Lake

**_The Fundraising Reader_ draws together essential literature establishing a one-
stop body of knowledge that explains what fundraising is, and covers key concepts,
principles and debates. **

The book shines a light on the experience of being a fundraiser and answers an urgent
need to engage with the complexities of a facet of the non-profit sector that is
often neglected or not properly understood.

This international compilation features extracts from key writing on fundraising,
with a comprehensive contextualising introduction by the editors.

This Reader shares conflicting positions relating to age-old and current debates
on fundraising:

 * Is fundraising marketing?
 * Should donors or the community be front and centre in fundraising?
 * How can fundraisers deal with ethical dilemmas such as ‘tainted’ donors and money?

Best practice and future trends are also covered, including the impact of new technologies
and responding to demands for greater diversity, inclusion, and equity in fundraising
teams.

This Reader is for those who seek to further develop their own understanding of 
fundraising, and it provides an invaluable resource for academic courses and professional
training.

 **SEE ALSO: [One-stop resource on fundraising published](https://fundraising.co.uk/2023/05/18/one-stop-resource-on-fundraising-published/)(
18 May 2023)**

## The editors

**Beth Breeze** is the Director of the Centre for Philanthropy at the University
of Kent, UK. Beth worked for a decade as a fundraiser and charity manager before
her current role in which she leads a programme of research and teaching on all 
aspects of fundraising, philanthropy and charitable giving.

**Donna Day Lafferty** is a Senior Lecturer at the University of Chichester, UK.
She has worked as a professional fundraiser and project manager since 1997, and 
now combines this with her academic role. She is the founder of the world’s first
undergraduate degree dedicated to non-profit fundraising, Charity Development BA(
Hons.), launched in 2014.

**Pamala Wiepking** is the inaugural Stead Family Chair in International Philanthropy
at the Indiana University Lilly Family School of Philanthropy, where she teaches
Principles and Practices of Fundraising in the online Masters program. She is also
the inaugural Professor of Societal Significance of Charity Lotteries at the Center
for Philanthropic Studies at VU Amsterdam.

## Reviews

“Comprehensive and illuminating. This collection of articles and research has so
many rich observations and practical application that will guide fundraisers for
years to come.”
**Dan Fluskey, Chartered Institute of Fundraising**

“The editors have brought together thought- provoking and wide- ranging key writings
in a format that encourages reflection. A must- have addition to the bookshelf of
all involved in fundraising.”
**Dr Alexandra Williamson, Australian Centre for Philanthropy
and Nonprofit Studies**

## Related titles

 * [**The Philanthropy Reader**](https://fundraising.co.uk/books/the-philanthropy-reader/)