# The Fundraiser’s Guide to Irresistible Communications

- Link: https://fundraising.co.uk/books/the-fundraisers-guide-to-irresistible-communications/
- Published: 2012-09-07T21:51:00+01:00
- Author: Howard Lake

**Real-World, Field-tested Strategies for Raising More Money**

_The Fundraiser’s Guide to Irresistible Communication_ reveals ways of communicating
that are proven to motivate donors to give generously, wholeheartedly, and repeatedly.
Jeff Brooks, one of America’s top fundraising writers, takes you on a step-by-step
tour of the unique strategies, writing style, and design techniques of irresistible
fundraising messages.

This easy-to-read and entertaining book will help you skip years of learning curve
and start writing, designing, and thinking like a seasoned fundraising pro on the
very next project you tackle. Whether you’re new to fundraising or a battle-scarred
veteran, this go-to resource will boost your confidence, your career, and your revenue.

Here’s Jeff Brooks on his latest book:

“Based on decades of hand-on fundraising with dozens of great nonprofits, this book
zeroes in on the hard stuff, the surprising, counterintuitive things that most often
trip up fundraisers.

“You won’t find wild-eyed, speculative theories in this book. Just the solid, experiential
practices. Nothing controversial — unless you’re in one of those marketing departments
that makes it a practice of ignoring what works.

“This is the book you can show that meddling, know-it-all executive director or 
board member who insists on taking all the life and effectiveness out of our fundraising.
See? An actual printed book says it should be like this!”

## Reviews

“An instant classic that will be read and reread obsessively by the fundraisers 
of this world”
**Tom Ahern**, author of [How to Write Fundraising Materials That Raise More Money](https://fundraising.co.uk/books/how-to-write-fundraising-materials-that-raise-more-money/)
and [Seeing Through a Donor’s Eyes](https://fundraising.co.uk/books/seeing-through-a-donors-eyes/)

“This simple, smart, and fun-to-read book is for those aspiring to a black belt 
in fundraising. If you’re in fundraising and this book isn’t on your bookshelf, 
dog-eared, underlined, and well-worn, you’ve been shortchanging yourself and the
organization you serve.”
**Roger M. Craver**, Editor of [The Agitator](http://www.theagitator.net/)
and Founder, [DonorTrends](http://donortrends.com/)

## Also by Jeff Brooks

 * [**How to Turn Your Words Into Money**](https://fundraising.co.uk/books/turn-words-money/)