# The Epic Fundraiser: Myth, Psychology, and the Universal Hero Story in Fundraising

- Link: https://fundraising.co.uk/books/the-epic-fundraiser-myth-psychology-and-the-universal-hero-story-in-fundraising/
- Published: 2021-09-12T21:40:00+01:00
- Author: Howard Lake

This book takes a deep dive into Joseph Campbell, Carl Jung, and the universal hero
story (monomyth). It shows how ancient archetypal patterns hold the secret to fundraising
success and failure. It provides solutions to practical issues from making the most
compelling ask to fundraiser retention and metrics.

If you’re ready to take an epic journey that will make you a more dynamic and effective
fundraiser, this book is for you!

## Contents

Introduction: What is fundraising selling? The story that enhances identity
1 The
donor and the universal hero story2 The fundraiser in the universal hero story3 
Beyond the donor hero: Fundraising and other archetypal characters4 Women, wealth,
and reframing the donor-hero story5 The fundraising curse of the administrator-hero
story6 The nonprofit in the donor’s hero story: The Hammer of Thor7 Fundraiser turnover
problems: The stigmatised story character8 Fundraiser turnover solutions: Transforming
the story character9 Introducing the epic fundraiser to the public: What’s your 
job?10 Fundraiser as sage or jester? The counterfeit guide11 The epic fundraiser
as translator: Selling to the internal organization12 Organizational solutions to
fundraising with rival hero stories13 The perfect fundraising ask: Advice from Obi-
Wan, Gandalf, and Morpheus14 Confirming donor heroism with gratitude: The return
of the hero15 Donor publicity and donor hesitancy: The hero’s initial refusal to
return16 Why story? The narrative arc in practical fundraising17 Story problems 
with fundraising metrics: UR doing it wrong18 Story solutions with fundraising metrics:
Advancing the right story for the right donors

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