# The Digital Fundraising Blueprint

- Link: https://fundraising.co.uk/books/the-digital-fundraising-blueprint/
- Published: 2018-10-17T15:30:00+01:00
- Author: Howard Lake

**How to Raise More Money Online for Your Nonprofit**

The Digital Fundraising Blueprint provides a one-stop resource for nonprofits to
use when it comes to raising more money online.

The strategies and tactics contained in this book are the same ones used by the 
author, a digital fundraising consultant, that helped raise over $100 million for
nonprofits. Now, you have access to the same tips and frameworks, which can power
your nonprofit to do more good in the world.

This book goes into detail about raising money via website content, email, social
media, social media ads, search engine marketing, online display ads, mobile, and
more!

In addition, this book is packed with tips that you can immediately put into place
incrementally to generate more money for your nonprofit. What about Snapchat, Amazon
Alexa, and Facebook Live? There are tips on those in this book as well.

Looking for ways to incorporate digital with your direct mail fundraising efforts?
That’s in here too.

For a **beginner audience**, it provides education on digital fundraising terms 
and marketing channels.

For **nonprofit leaders** that may not be directly engaged with the digital efforts
of its organisation, this book will provide a baseline to understand the concepts
and learn how to ask the right questions.

For a more **advanced digital fundraising audience**, this book will include several
tips for digital creative, testing ideas, donation page recommendations, and an 
overview of the digital fundraising ecosystem.

The content of this book will spark ideas that will help you take your digital fundraising
to the next level.

In addition to providing information on what digital fundraising is and how to use
it, this book also walks the reader through how to plan and organise your fundraising
efforts.

This is the most comprehensive book on the market about digital fundraising at this
time, based on real-life experience, not theories or second-hand knowledge.

The following are topics covered in The Digital Fundraising Blueprint:

 * The Digital Fundraising Ecosystem Overview
 * Digital Fundraising Components
 * Your Website
 * Website Hierarchy of Content
 * Website User Experience (UX)
 * Website Branding and Positioning
 * Website Email Capture Tips
 * Donation Page Tips
 * Website Content Tips
 * Website Tracking & Analytics
 * Website Search Engine Optimization (SEO)
 * Website Privacy Policy, Terms & Conditions, and GDPR
 * Email Acquisition Tips
 * The Anatomy of a Fundraising Email
 * Fundraising Email Tips
 * Affirmation Email Tips
 * CAN-SPAM Overview & Email Blacklisting
 * Email List Hygiene
 * Email Testing
 * Email Design Tips
 * Social Media Overview
 * Facebook
 * YouTube
 * Instagram
 * Twitter
 * LinkedIn
 * Snapchat
 * Digital Media Overview
 * Search Engine Marketing (SEM)
 * Google Ad Grants
 * Online Display Ads
 * Social Media Ads
 * Content Marketing
 * Digital Integration with Direct Mail
 * Mobile Fundraising
 * Other Digital Fundraising Channels
 * The Digital Fundraising Funnel
 * Annual Digital Fundraising Planning
 * Types of Annual Planning Assets
 * How to Prioritise
 * Your Digital Fundraising Channels
 * Digital Campaigns
 * Overview[](https://fundraising.co.uk/books/the-digital-fundraising-blueprint/void(0))