# The Content Design Book

- Link: https://fundraising.co.uk/books/the-content-design-book/
- Published: 2022-01-17T23:29:00+00:00
- Author: Howard Lake

**The book is a short, lively and practical introduction to content design. Using
real-world and imagined examples, it steps you through the content design process,
explaining everything along the way.**

In the early 2010s, Sarah and her team at the Government Digital Service looked 
to user-centred design techniques to transform their content. The team used this
new approach to set out a system of content design in the UK Government’s content.
In this book, Sarah explains what “content design” really means, and shares how 
to put it into practice in your organisation.

This book is short, lively and practical. Using real-world examples and imagined
examples, it takes the reader through the content design process one step at a time,
explaining everything along the way.

**Content design isn’t graphic design or just copywriting under another name.** 
Content design focuses on what content best serves the users’ needs, whether it 
be the written word, infographics, visuals, videos, or charts.

There are billions of pages on the internet. To do better than your competitors,
you need smarter content.

With a foreword by Kristina Halvorson.

More at [Content Design London](https://contentdesign.london/store/the-content-design-book/).

## Reviews

“Clear-eyed, practical, and immediately useful. Sarah Richards shows us not just
what content design is, but how to actually do it—and why doing it well takes more
than a knack for writing. Whether showing us how to gain support from stakeholders,
research user needs, or critique content without hurt feelings and huffy standoffs,
Richards’s experience leading some of the largest, thorniest content projects around
shines through.”
**Sara Wachter-Boettcher**

“Every content-rich organisation needs this book!” 
**Hilary Marsh**

> I've known about content design, and worked with people who have used it, but 
> it was great to finally read [@ContentDesignLN](https://twitter.com/ContentDesignLN?ref_src=twsrc%5Etfw)'
> s book myself and understand more about its importance and how it can work. [pic.twitter.com/55wLglAm88](https://t.co/55wLglAm88)
> — Dan Papworth-Smyth (@dansmythphoto) [January 15, 2022](https://twitter.com/dansmythphoto/status/1482280455789592576?ref_src=twsrc%5Etfw)