# The Commercial Charity

- Link: https://fundraising.co.uk/books/the-commercial-charity/
- Published: 2020-04-16T14:04:00+01:00
- Author: Howard Lake

**How Business Thinking Can Help Non-Profits Grow Impact and Income**

Contrary to popular perception, charities and non-profits now generate over half
their total income by selling goods and professional services. Charities of all 
shapes and sizes are increasingly targeting commercial growth to help fulfil their
aims, and commercial income within the sector has doubled since the year 2000.

Big opportunities exist, and _The Commercial Charity_**_ _**will help any professional
in the sector to take advantage of them and increase the social and financial impact
of their organisation.
Using a wealth of examples, _The Commercial Charity_**_ _**
demonstrates the wider societal benefits of taking a professional approach to commercial
income and harnessing business to bring about change.

It provides a process for creating a clear, integrated strategy, outlining a methodology
for developing ideas and scaling innovations, while providing an ethical model for
marketing and selling them.

With interviews from leaders of many of the most successful charities including 
the National Autistic Society, NSPCC and British Asian Trust, this book will show
readers how to evolve their organisation into a professional, commercially-adept
non-profit. Ultimately, readers will learn how successfully to use business principles
and techniques not just to raise money, but to create long lasting and self-sustaining
social impact.

## About Martyn Drake

**Martyn Drake** is an expert on strategy and commerce in the non-profit sector.
He founded Binley Drake Consulting, with clients including WeightWatchers, Walgreens
Boots Alliance, Joules, First Choice, and many more.

Since 2013, he has worked in the non-profit sector for clients including the National
Autistic Society, the National Health Service, Royal Mencap Society, Parkinson’s
UK, Sense and Anthony Nolan. More at [Profit On Purpose](https://profitonpurpose.org/).

## Reviews

“An indispensable guide for any leader looking to transform their approach.”
**Mark
Lever**, CEO, Helpforce

“On the nail in terms of major strategy questions, and all the more relevant now
given the situation. I suspect that I will be buying more copies for the team.”
**
Major-General Nick Caplin CB, **CEO, Blind Veterans

“I have always believed that charities and charity leaders are stronger if they 
are more commercial. I have already ordered copies of this book for everyone in 
my organisation.”
**Richard Hawkes**, CEO, British Asian Trust

## WATCH: how to improve non-profit performance

Video: [Kogan Page](https://www.koganpage.com/video/a-deep-portfolio-review-will-improve-your-non-profit-performance)

[Order direct from the publisher](https://www.koganpage.com/product/the-commercial-charity-9781789663280)
and get 20% off with the code **FMK20**.

Or order from bookshop.org: