# The Challenger Sale: How To Take Control of the Customer Conversation

- Link: https://fundraising.co.uk/books/the-challenger-sale-how-to-take-control-of-the-customer-conversation/
- Published: 2013-03-25T12:52:00+00:00
- Author: Howard Lake

**Are the best salespeople those who strive to meet their customers’ needs? To give
the customer what she wants? To build a passive, unequal relationship with the customer?**

Or are they, as Matthew Dixon and Brent Adamson suggest here, the ones that constructively
challenge them? The idea itself is a good challenge for fundraisers to consider.

## Reviews

“There is a healthy dose of constructive tension throughout this brilliant book.
Tension that will bring insight and clarity into how customers buy today and how
your sales team must sell. If you are seeking to raise the bar in your sales orga­nisation,
_The Challenger Sale _is a must-read.”
**Tom Meek**, vice president, sales, Henkel
Adhesives Technologies

The most important advance in selling for many years.
**Neil Rackham**, author of
SPIN Selling

![The Challenger Sale - Penguin promotional banner](https://wfay6x.infiniteuploads.
cloud/2022/01/challenger-sale-penguin-books-promo.jpg)