# The Art of Fund Raising: The Appeal The People The Strategies

- Link: https://fundraising.co.uk/books/the-art-of-fund-raising-the-appeal-the-people-the-strategies/
- Published: 2016-12-09T02:06:00+00:00
- Author: Howard Lake

**This book highlights for non-profit professionals and volunteers often overlooked
techniques and strategies for successful fundraising–techniques and strategies designed
to avoid costly mistakes resulting from missed opportunities, under-utilised leadership,
and squandered budgets. **

It’s not necessary to read this book from beginning to end. Each concise chapter
stands alone, spurring new ideas and encouraging the reader to reexamine customary
fundraising approaches. From capital campaigning to leadership development, from
evaluating fundraising cost-effectiveness to raising endowment, Gary offers helpful
tips for strengthening a charitable organisation’s fundraising appeals, motivating
its leadership, and implementing effective major gift strategies.

![Three copies of The Art of Fundraising by Gary Phillips ](https://wfay6x.infiniteuploads.
cloud/2022/01/the-art-of-fundraising-gary-phillips-cover.jpeg)

Developed and tested over 40 years of Gary’s management consulting experience throughout
the philanthropic sector, his insights and sound advice have inspired others in 
their dedicated support of our nation’s charitable organisations and enterprises.
[](https://fundraising.co.uk/books/the-art-of-fund-raising-the-appeal-the-people-the-strategies/void(0))