# The 11 Questions Every Donor Asks and the Answers All Donors Crave

- Link: https://fundraising.co.uk/books/the-11-questions-every-donor-asks-and-the-answers-all-donors-crave/
- Published: 2015-03-23T17:49:00+00:00
- Author: Howard Lake

**How You Can Inspire Someone to Give Generously**

**There is one and only one secret to securing a gift. Here’s the Holy Grail: anticipate
the questions your prospective donor is sure to ask and have solid answers at the
ready. **

It’s that simple, and it’s what drives Harvey McKinnon’s book, The 11 Questions 
Every Donor Asks.

Through research and interviews in the U.S., Canada and elsewhere, McKinnon has 
not only identified the questions, he also details the answers donors find most 
satisfying.

It’s almost criminal what McKinnon has done. In essence, he’s read the minds of 
your donors and stacked the deck in your favour. Thankfully it’s all for a good 
cause.

With foreword by **Bernard Ross**.

See also:

 * [**Asking**](https://fundraising.co.uk/books/asking-a-59-minute-guide-to-everything-board-members-volunteers-and-staff-must-know-to-secure-the-gift/)
   by Jerold Panas
 * [**Fundraising Realities Every Board Member Must Face**](https://fundraising.co.uk/books/fundraising-realities-every-board-member-must-face/)
   by David Lansdowne.