# Thankology

- Link: https://fundraising.co.uk/books/thankology/
- Published: 2024-10-24T09:44:00+01:00
- Author: Howard Lake

**How to keep your donors longer, and giving stronger, through gratitude**

Lisa Sargent shows you how to transform your fundraising results and lift your donor
retention to new highs through the often-overlooked power of proper thanking.
Complete
with gratitude brain science, field-tested samples, and page after page of show-
stopping results across donation thank-you letters, donor newsletters, annual reports,
welcome packs, and more – plus a 6-step framework to ensure your donor thank you
success every time – put your nonprofit first in line to buy this book.

![Thankology by Lisa Sargent - book cover](https://wfay6x.infiniteuploads.cloud/
2024/12/thankology-lisa-sargent_3d.webp)

## Reviews

“Chapter by chapter, [Lisa Sargent] defines and describes the key milestones that
will be fundraising’s latest and perhaps, most lucrative science. Thankology doesn’t
just teach you. It gives you real, concrete, copyable examples on almost every page.”
**_—
Ken Burnett, SOFII founder, fundraising icon, and author of multiple nonprofit bestsellers
including Relationship Fundraising_**

“Truly wonderful. Based on vast experience, insight and testing, this book gives
a detailed and step-by-step guide into how to thank your donors… A wonderful tactical
guide which will help you execute on the strategies in Great Fundraising Organizations
and taught by Revolutionise… If you wish to sustainably grow your income, I heartily
recommend Thankology.”
**_— Alan Clayton, Revolutionise International, author of
[Great Fundraising Organizations](https://fundraising.co.uk/books/great-fundraising-organizations-book/)_**